Tracking links & sub-IDs
Discuss which partner and placement identifiers are needed. Avoid personal data in URLs.
Tracking & Attribution
Know what performs.
Reliable attribution starts with a shared definition of a conversion, an agreed integration and a tested data flow.
Confirm your integrationClick Lead Media uses Everflow for tracking. Advertisers can connect their own platforms through an agreed server-to-server postback integration. Confirm the event mapping and test with Operations before launch.
S2S & postbacks
Confirm platform compatibility, authentication, deduplication and test events before launch.
Reporting & APIs
Agree available reporting fields, access permissions and integration support.
Define it before
you launch it.
Share your audience, market and desired action. The campaign plan should make permissions, measurement and commercial terms clear.