Define the action
Clarify whether the outcome is an application, qualified lead, purchase or another agreed event.
Customer Acquisition
A customer is the outcome.
Connect acquisition goals to commercial value, using defined eligibility and validation criteria.
Set the market
Agree geography, audience, product availability and exclusions.
Evaluate quality
Review validated outcomes alongside volume.
Define it before
you launch it.
Share your audience, market and desired action. The campaign plan should make permissions, measurement and commercial terms clear.